On March 2, the City of Vancouver received an award for the progressive Fourth Plain Forward Action Plan. The award was formally granted at the American Planning Association’s 2016 National Planning Conference in Phoenix, AZ, in April.
The Fourth Plain Forward Action Plan highlights the importance of small businesses in the International District of the city. The area is home to dozens of small businesses, restaurants, and family-owned enterprises, many of which are owned by first and second generation Americans. The Action Plan addresses transportation corridors and the immediate need to connect producers with consumers along Fourth Plain Boulevard. The City of Vancouver has been working diligently with the Hispanic Metropolitan Chamber, Greater Vancouver Chamber of Commerce, and other community partners to promote businesses from I-5 to 65th Avenue along Fourth Plain.
For many years, the area along Fourth Plain suffered in economic isolation as the most economically depressed area of the city. It is home to many multi-unit housing complexes and at best, has served as a connector from Downtown to the Eastside of town. The city has put a lot of effort into promoting the benefits of the corridor; home to many Hispanic and Asian restaurants and businesses, the area is a veritable hub of small businesses. The award from the American Planning Association proves that the city’s promotion efforts have been a resounding success.
The collaborative efforts of all these partners helped produce a brochure of businesses in the corridor. You can find more information here: http://www.cityofvancouver.us/ced/page/fourth-plain-forward.
Congratulations again to the City of Vancouver for the reward of their efforts. By promoting small businesses in the International District, we can encourage positive economic growth while highlighting opportunities for future partnerships.